7
Core: Behind a Brand Launch
- by Barb Langfitt
Strategist - September 28, 2020
After developing positioning, verbal and visual identity for mental wellness training brand Core, we spoke with Sarah McDevitt, Founder and CEO and Sara Weber, Director of Business Development about launching the brand. Their responses have been edited and condensed.
Sarah: We launched at CES in January where we were able to introduce our brand to literally thousands of people from all over the world. It’s been incredible to see how different people connect with and relate to our purpose.
Sara: The brand has really come to life across everything we do in both the physical and digital worlds. One of our favorite representations of the brand is in our product packaging. Our branding has also helped us attract a number of partners who share the same mission and beliefs.
More
2
c| Article
How to Blow Up Your Creative Process
Why doing better means doing different.
6
c| Interview
Conjure: Insight to Idea
9
c| Interview
Bay Area Hospitality Coalition: Behind a Brand Launch
3
c| Interview
Welcome to New York
Why we opened our doors in the most crowded creative market in the world.
4
c| Article
How to Brand a Pipe Dream
How branding differs when you work with founders.
8
