7
Core: Behind a Brand Launch
- by Barb Langfitt
Strategist - September 28, 2020
After developing positioning, verbal and visual identity for mental wellness training brand Core, we spoke with Sarah McDevitt, Founder and CEO and Sara Weber, Director of Business Development about launching the brand. Their responses have been edited and condensed.
Sarah: We launched at CES in January where we were able to introduce our brand to literally thousands of people from all over the world. It’s been incredible to see how different people connect with and relate to our purpose.
Sara: The brand has really come to life across everything we do in both the physical and digital worlds. One of our favorite representations of the brand is in our product packaging. Our branding has also helped us attract a number of partners who share the same mission and beliefs.
More
8
c| Article
The Power of a Single Story
1
c| Interview
Founders in Conversation
Reflecting on 20 years of design, excitement, and collaboration. To celebrate our 20th anniversary, we spoke to our co-founders: Tish, Ben, and Rishi.
4
c| Article
How to Brand a Pipe Dream
How branding differs when you work with founders.
3
c| Interview
Welcome to New York
Why we opened our doors in the most crowded creative market in the world.
5
c| Article
A Brand’s Responsibility in Times of Crisis
How purpose-driven brands are using their communities, expertise, and offerings to make an impact in this pivotal moment.
10
