Core: Behind a Brand Launch

  • by Barb Langfitt
  • September 28, 2020

After developing positioning, verbal and visual identity for mental wellness training brand Core, we spoke with Sarah McDevitt, Founder and CEO and Sara Weber, Director of Business Development about launching the brand. Their responses have been edited and condensed.

Sarah: We launched at CES in January where we were able to introduce our brand to literally thousands of people from all over the world. It’s been incredible to see how different people connect with and relate to our purpose.

Sara: The brand has really come to life across everything we do in both the physical and digital worlds. One of our favorite representations of the brand is in our product packaging. Our branding has also helped us attract a number of partners who share the same mission and beliefs.




c| Interview

Conjure: Insight to Idea


c| Article

A Brand’s Responsibility in Times of Crisis

How purpose-driven brands are using their communities, expertise, and offerings to make an impact in this pivotal moment.


c| Article

How to Blow Up Your Creative Process

Why doing better means doing different.


c| Interview

Founders in Conversation

Reflecting on 20 years of design, excitement, and collaboration. To celebrate our 20th anniversary, we spoke to our co-founders: Tish, Ben, and Rishi.


c| Written Essay

How we immerse ourselves in culture when our exploration has new limits



c| Article

The Power of a Single Story