Conjure

Manifesting the perfect space.

The homes we want, now and later

Rising above the noise of a crowded furniture rental market meant reinvention. So we started with a new brand name: Conjure. We honored the personal in it by infusing the brand with a visual identity that found ways to reference classic storybook typography and hand-cut shapes. We pushed these concepts further with a vibrant palette, voice, and art direction that spoke to warmth, choice, intrigue, and delight. Grounding it all is the brand’s most unique differentiator: the rich design history of New York that inspires all their product collections. The resulting story casts a spell unseen amongst their peers, powered by the individual visions when we make homes out of the spaces we live in.

  • Brand Positioning
  • Naming
  • Verbal Identity System
  • Visual Identity System
  • Photography Art Direction
  • Brand System Guidelines
  • Website Design & Copy
Conjure Module 16x9 Storyboard 0225
01 Conjure Logo
02 Conjure AD
03 Conjure Verbal
04 Conjure Chapters
05 Conjure Web Desktop
07 Conjure Monogram
Empowering everyone to create and enjoy the process of summoning “home.”

Rebranding from the ground up meant we had to have a sharp POV. For Conjure, this meant championing the idea that “home” is always about it becoming your own. This idea influenced every facet of the brand—from the way we put personality into the voice to the collaged and artisanal feel of the visual identity’s shapes and illustrations. When we approached the web experience, we blended these moments together to create a space that invited, excited, and elevated the user in all the ways they needed.

06 Conjure Tee
09 Conjure Logo
08 Conjure AD
10 Conjure OOH
11 Conjure Illo Sml
12 Conjure Illo Sml
13 Conjure Web Mobile
14 Conjure Web Mobile
15 Conjure AD

We honored the personal in it by infusing the brand with a visual identity that found ways to reference classic storybook typography and hand-cut shapes.

16 Conjure Posters
17 Conjure Tote
18 Conjure Catalogue
19 Conjure Catalogue 01
20 Conjure AD
21 Conjure Icons
22 Conjure Verbal
23 Conjure Ecomm
24 Conjure Welcome Kit
Conjure Module 16x9 Storyboard 0253
25 Conjure AD

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