Essential

Essential 1 Brand Identity
Essential 2 Brand Identity

Designing only what’s necessary.

Needs only

When Essential came to us to help capture their essence, we knew we had to deliver something fitting of their purpose-built devices—a brand founded on people and a philosophy of transparency, choice, and innovation.

  • Brand Positioning
  • Brand Architecture
  • Go-to-Market Strategy
  • Nomenclature
  • Verbal Identity System
  • Visual Identity System
  • Photography Art Direction
  • Video & Production
  • Brand System Guidelines
Essential 3 Brand Identity
Essential 4 Brand Identity

The name Essential says it all—simple devices that speak clearly and directly to people’s needs. How? By subtraction, stripping away the unnecessary until all that’s left is all that matters. So when they came to us to help capture their essence, we knew we had to deliver something equally fitting—a brand founded on people and a philosophy of transparency, choice, and innovation.

Essential 5 Brand Identity
Essential 6 Brand Identity
Essential 7 Brand Identity
Essential 8 Brand Identity
Essential 9 Brand Identity
Essential 10 Brand Identity

The mark has a sort of motion to it. The shapes are meant for each other, and your mind wants to complete this visual puzzle.

Will Geddes
Design Director

Essential 11 Brand Identity
Essential 12 Brand Identity