Essential
Designing only what’s necessary.
When Essential came to us to help capture their essence, we knew we had to deliver something fitting of their purpose-built devices—a brand founded on people and a philosophy of transparency, choice, and innovation.
- Brand Positioning
- Brand Architecture
- Go-to-Market Strategy
- Nomenclature
- Verbal Identity System
- Visual Identity System
- Photography Art Direction
- Video & Production
- Brand System Guidelines
The name Essential says it all—simple devices that speak clearly and directly to people’s needs. How? By subtraction, stripping away the unnecessary until all that’s left is all that matters. So when they came to us to help capture their essence, we knew we had to deliver something equally fitting—a brand founded on people and a philosophy of transparency, choice, and innovation.
“The mark has a sort of motion to it. The shapes are meant for each other, and your mind wants to complete this visual puzzle.”
Will Geddes
Design Director
