This must be the place.
Whether it’s Toronto or Tokyo, vacations are centered around the things that call that new place home—interesting people, unique cuisines, cultural adventures. When it comes to the actual place we’re staying, we treat it as a means to an end, asking, ‘Is it centrally located?’ Is the view incredible? How comfortable is the hotel?’ For Guest, a new luxury home rental service, we wanted to ground the places we go in the place we’ll spend the most time—to transform our temporary residence into our destination.
- Brand Positioning
- Verbal Identity System
- Visual Identity System
- Brand System Guidelines
This all starts with picking the right property. By choosing residences with singular design, setting, and cultural histories, the rental becomes a main attraction—a reason in and of itself to travel. Once inside, Guest properties offer an unheard of level personal, bespoke amenities. These features crafted our full brand promise—to provide what you never considered. We wove this promise into the very fabric of Guest, from the immersive narratives we pen about the homes to the subtle sophistication of our brand colors. This ensured that, through every new door, Guest provides a rarified, premium space that has been opened just for us. A home away from home. A destination all its own.
Youth is never gone. It can be found through breaking away from routine.