Molekule

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A breath of fresh air for every home.

Life-changing purity

Meet the author of the Molekule story, renowned scientist Dr. Yogi Goswami. Instead of being discouraged by a hopeless search for a device to help his son’s debilitating asthma, he leaned on his own research in solar technology to create a true solution—the first air purifier to eliminate pollutants by capturing and then breaking them down into their harmless, elemental components.

  • Brand Architecture
  • Nomenclature
  • Visual Identity System
  • Photography Art Direction
  • Photography
  • Illustration
  • Website Design & Copy
  • Video & Production
  • Brand System Guidelines
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As their partner, we worked with Molekule to capture the fundamental power behind their story, giving breath to the power of our invisible life force—clean air.

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