MUTHA

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Play MUTHA Brand Video
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Self-care is never selfish.

A mother’s mission

Barefoot, pregnant, and in the kitchen—wait, scratch that. Clad in Fendi slippers, pregnant, and in the kitchen straight working, philanthropist Hope Smith found herself underwhelmed by the skincare products meant for the badass go-getters we call ‘mothers’. So she did what mothers do—changed the game—with a skincare brand that gives women the same level of care that they give to their crew.

  • Brand Positioning
  • Brand Architecture
  • Naming
  • Visual Identity System
  • Verbal Identity System
  • Packaging System
  • Photography Art Direction
  • Photography
  • Brand System Guidelines
  • Website Design & Copy
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Answering the call

Our job: take one mother’s mission and turn it into a MUTHA f*ing rallying cry— a brand that would embody Hope’s ambition and carve out an unforgettable place in our crowded bathroom vanities.

So we looked at motherhood for what it is—an ever-evolving cycle. Something for the brave, the powerful. Unique, different, personal. These often ignored truths led us to a singular conclusion, one that oriented all our work—there’s no one way to MUTHA.

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Inspired by mother nature

There’s an innate strength and bravery that radiates from every MUTHA. To reveal and celebrate this self-sufficient power, we scoured the world for things both bold and organic and found natural armor, one that displays the inner force of each MUTHA with vibrance and pride.

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A lot of women struggle to find the time and space to give our bodies what they deserve.

Hope Smith
MUTHA™ CEO & Founder

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Loud and clear

From the moment they introduce themselves, MUTHA commands the room. With a brazen playfulness, MUTHA encourages every woman to do her, to speak at full volume, to care for her body energetically and emphatically. To be a MUTHA.

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MUTHA™ encourages every woman to do her, to speak at full volume.

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No BS, ever

Motherhood is magical, emotional. But it’s also real. It’s raw. It’s honest. So like the women themselves, MUTHA™ is all substance. From natural ingredients to a no-filler-and-no-fantasy approach, MUTHA™ promises real care—to MUTHA you as your own mother would.

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We MUTHA you like your own mother would.

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