Nike Retrospective

Nike Retrospective 01 Brand Identity

Teaming up since ’99.

2 decades of dedication

Since the moment we opened our doors, we’ve been partnering with Nike, working together over the years on everything from the Boston Marathon to the guidelines that govern their retail experiences worldwide. In doing so, we’re proud to have created both systems and platforms on a global scale, complete with detailed design tools to inspire and orient future creatives.

  • Design Strategy
  • Visual Identity System
  • Photography Art Direction
  • Photography
  • Illustration
  • Brand System Guidelines
  • Environmental Design
  • Packaging System
  • Campaign
  • Print Collateral
Nike Retrospective 02 Brand Identity Static
Nike Retrospective 03 Brand Identity
From Goddess to Woman.

There are many ways to celebrate something. You can put it on a podium. You can give it another lap around the track. Or you can call it by its name. So when Nike asked us to look at Nike Goddess, we saw it for what it truly was—Nike Women. Only by using the word “woman” could we align the brand with with Nike’s unshakeable ethos, celebrating everyone for the everyday prowess they each hold inside.

This foundation gave way to a lasting partnership, one that touched the Nike Women catalog, Nike Women retail, Nike Women marathons around the globe, and the guidelines that formed and shaped Nike Women Asia Pacific for the global market.

Nike Retrospective 04 Brand Identity
Fueling the first wearable

Imagine a wrist that knows little more than the time of day. The Nike+ FuelBand arrived to a world where that was the norm, becoming one of the first wearables to spark a migration of information to our wrists by tracking and measuring the way we move daily. In order to capture the way that Nike+ FuelBand moved both its wearers and its industry, we designed a packaging experience to suit their innovative and motivational spirit.

Nike Retrospective 05 Brand Identity
Nike Retrospective 06 Brand Identity Static
Nike Retrospective 07 Brand Identity
From the ground to the Air.

Over the course of 20 years, we’ve worked with Nike on almost every playing surface, in almost every corner of the globe. Running, football, tennis, training. Jordan, shoe releases, limited edition footwear packaging. The Boston Marathon, women’s marathons everywhere. Global retail guidelines. And at every step along the way, we’ve created systems with two goals in mind—to express the Nike brand and to build platforms for creative growth and expansion.