Harnessing your body’s potential.
A wearable that tracks your sleep—that’s the judge-a-book-by-its-cover label that Oura found placed upon the technology they’d designed to be so much more. So as their partner, we worked together to build beyond this stereotype, to tell the true and revolutionary story of what they’ve created: not just a ring, but a platform that turns what your body is telling you (all day and all night) into insights that help you unleash your inner potential.
- Brand Positioning
- Category Definition
- Verbal Identity System
- Visual Identity System
- Art Direction
- Video & Production
- Brand System Guidelines
- Environmental Design
Most wearables share a view of the world. It’s a place where each day is measured by standard goals. A place where what you do is simply transcribed into data. A place where the best you is somewhere else—out there for you to find. Separating Oura from the trackers on wrists everywhere meant constructing a universe free from these traditional views. Where goals are based on your body and today. Where insight and understanding is preferred to information. Where the best you is ready to be unlocked from within.
As a mirror to the Oura platform, all our visual work centered around direction—not a prescriptive way forward, but a unique and personal trajectory that daily insights offer each of us. Their “macron” (the small bar over the ‘O’ in Oura) carries this idea with it wherever it goes, connecting everyday actions to their Oura-enabled outcomes. Their color gradient also embraces the many paths available to us each day, embodying the way that our innate power shifts and takes shape within each of us.
As a mirror to the Oura platform, all our visual work centered around direction—not a prescriptive way forward, but a unique and personal trajectory that daily insights offer each of us.