In a smartphone landscape that has made connection feel like dependency, we partnered with Palm to remind people why they first made the world into something we could hold in our hands—to feel free.
- Brand Positioning
- Verbal Identity System
- Visual Identity System
- Brand System Guidelines
Palm’s new, ultra mobile design inspired our own thinking, telling a story around portability and accessibility that focused on action, rather than consumption.
The logo flexes to embody this principle, adapting to respect and enhance its environment. The idea—inspire people to walk confidently, heads up, while never feeling disconnected.
The idea—inspire people to walk confidently, heads up, while never feeling disconnected.