Peet’s

Peets 01 Brand Identity

Refilling the cup of a ritual pioneer.

Looking back to look forward

A Bay Area institution since 1966, Peet’s Coffee launched the artisanal coffee movement, inspiring an entire generation of coffee entrepreneurs like Starbucks to create gathering places for cup-of-joe devotees. And for their 50th anniversary, Peet’s called us to help them brew something for their now-global operation—an energetic new brand proud of its heritage and eager for the future.

  • Design Strategy
  • Visual Identity System
  • Illustration
  • Brand System Guidelines
  • Packaging System
  • Print Collateral
Peets 02 Brand Identity
Peets 03 Brand Identity
Peets 04 Brand Identity

Peet’s Coffee launched the artisanal coffee movement, inspiring an entire generation of coffee entrepreneurs.

Peets 05 Brand Identity
Peets 06 Brand Identity
Peets 07 Brand Identity

Peet’s called us to help them brew something for their now-global operation—an energetic new brand proud of its heritage and eager for the future.

Peets 08 Brand Identity
Peets 09 Brand Identity
Peets 10 Brand Identity
Peets 11 Brand Identity
Peets 12 Brand Identity
Peets 13 Brand Identity
Peets 14 Brand Identity
Peets 15 Brand Identity
Peets 16 Brand Identity
Peets 17 Brand Identity

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Elevating opportunities for all communities.