Peet’s
Refilling the cup of a ritual pioneer.
Looking back to look forward
A Bay Area institution since 1966, Peet’s Coffee launched the artisanal coffee movement, inspiring an entire generation of coffee entrepreneurs like Starbucks to create gathering places for cup-of-joe devotees. And for their 50th anniversary, Peet’s called us to help them brew something for their now-global operation—an energetic new brand proud of its heritage and eager for the future.
- Design Strategy
- Visual Identity System
- Illustration
- Brand System Guidelines
- Packaging System
- Print Collateral
Peet’s Coffee launched the artisanal coffee movement, inspiring an entire generation of coffee entrepreneurs.
Peet’s called us to help them brew something for their now-global operation—an energetic new brand proud of its heritage and eager for the future.
