Plume

Plume 01 Brand Identity

Solving home WiFi.

A connected home

The internet is an ever-present part of our lives. It’s how we connect and communicate with the world around us. Yet even with all the advancements in broadband internet, we still know the frustration of watching a spinning wheel on our screens.

The problem? Home WiFi. That’s why Plume assembled a team of industry heavyweights to set a new standard for awesome WiFi, and to abandon the router once and for all.

We partnered with Plume’s WiFi wizards to establish an unwavering connection between their products and the natural, adaptive experiences they bring to our homes.

  • Brand Positioning
  • Naming
  • Verbal Identity System
  • Visual Identity System
  • Packaging
  • Website Design & Copy
Plume 02 Brand Identity
Plume 03 Brand Identity
Plume 04 Brand Identity
Plume 16 Brand Identity Static
Plume 05 Brand Identity
Plume 06 Brand Identity
Plume 07 Brand Identity
Plume 08 Brand Identity
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Plume 10 Brand Identity
Plume 11 Brand Identity
Plume 12 Brand Identity
Plume 13 Brand Identity
Plume 14 Brand Identity
Plume 15 Brand Identity

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Topology
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