Wonder on wheels.
Point B—it’s an obsession that sparked an entire transportation revolution to find more accessible, affordable, and efficient ways to get people to their destinations.
- Brand Positioning
- Verbal Identity System
- Visual Identity System
- Photography Art Direction
- Video & Production
- Motion Design
- Brand System Guidelines
Our partners at Spin, an electric scooter company in SF, had larger aspirations—to build a sturdy, loyal tribe by making transportation into something that truly moves people.
Paving them their own lane in a crowded landscape meant exploring the space between Point A and Point B, reframing a means of transportation as a means of transformation. When we step on a Spin scooter, we become free to explore the world between us and our destination. And when that happens, mobility isn’t just practical—it’s magical.
Bringing a journey to life requires a tour guide of sorts, an energetic voice that willingly points out the excitement hiding around everyday corners. This adventurous companion, combined with super colorful, playful, and dynamic visuals, encourages us to see life with a fresh eye. To forget about Point B for a second. To go for a Spin.
Paving them their own lane in a crowded landscape meant exploring the space between Point A and Point B, reframing a means of transportation as a means of transformation.