Spin

Spin 5 brand identity static

Wonder on wheels.

The space between

Point B—it’s an obsession that sparked an entire transportation revolution to find more accessible, affordable, and efficient ways to get people to their destinations.

  • Brand Positioning
  • Verbal Identity System
  • Visual Identity System
  • Photography Art Direction
  • Video & Production
  • Motion Design
  • Brand System Guidelines
Spin 2 brand identity
Spin 3 brand identity
Spin 4 brand identity
Spin 6 brand identity

Our partners at Spin, an electric scooter company in SF, had larger aspirations—to build a sturdy, loyal tribe by making transportation into something that truly moves people.

Spin 7 brand identity
Spin 8 brand identity static
Spin 9 brand identity
Living for the ride

Paving them their own lane in a crowded landscape meant exploring the space between Point A and Point B, reframing a means of transportation as a means of transformation. When we step on a Spin scooter, we become free to explore the world between us and our destination. And when that happens, mobility isn’t just practical—it’s magical.

Spin 10 brand identity
Spin 11 brand identity
Spin 12 brand identity
Spin 13 brand identity
Spin 14 brand identity
Spin 15 brand identity
No media present
Spin 17 brand identity

Bringing a journey to life requires a tour guide of sorts, an energetic voice that willingly points out the excitement hiding around everyday corners. This adventurous companion, combined with super colorful, playful, and dynamic visuals, encourages us to see life with a fresh eye. To forget about Point B for a second. To go for a Spin.

Paving them their own lane in a crowded landscape meant exploring the space between Point A and Point B, reframing a means of transportation as a means of transformation.

Spin 18 brand identity
Spin 19 brand identity
Spin 20 brand identity
Spin 21 brand identity
Spin 22 brand identity

Related