A spotlight on solar.
Solar energy—to most of us, it’s complicated “future technology,” not a “‘right here, right now” solution to high energy bills and climate change. Sunrun has been at the forefront of changing that narrative, working to normalize the idea that the time for solar has arrived. As their partner, we worked to steer the solar conversation forward—helping homeowners, policymakers, and everyone in between truly grasp the everyday power of the sun.
- Brand Positioning
- Verbal Identity System
- Visual Identity System
- Brand System Guidelines
At the heart of Sunrun is a renewed emphasis on agency—homeowners deserve the right to control how much they pay for electricity, how they get their energy, and when they use it. Our voice leaned on Sunrun’s expertise to deliver this message, optimistic that their solar know-how could simplify even the most jargon-y language into something everyone could grasp and get behind.
Their new look relied on clarity to put power in the hands of the people, offering a simple, elegant wordmark that pairs naturally with an easily legible grid of panels, inviting colors, and playful illustrations. This brightened approach transformed the system into something modern and functional, mirroring the revolutionary hardware Sunrun uses to help people harness the power of the sun.
Sunrun is deeply focused on agency—homeowners deserve the right to control how much they pay for electricity, how they get their energy, and when they use it. The voice we crafted honors this with optimism and expertise. Using their solar know-how, Sunrun now had language that could simplify even the most jargon-y language for in-store activations, homeowners, contractors, and policy-makers alike.