Third Love 01 Brand Identity
Third Love 02 Brand Identity Static

Intimate garments that are intimately you.

The perfect fit

ThirdLove has always believed that fit should come first. Their bras bridge beauty and comfort in a way that mall lingerie brands haven’t—truly fitting real women by tailoring to breast shape and even half sizes. As their partner, it was our job to talk directly to the smart, professional women dressing for everyday life—to turn each unique bra into an enduring favorite that makes every woman look and feel amazing.

  • Brand Positioning
  • Verbal Identity System
  • Visual Identity System
  • Photography Art Direction
  • Phototgraphy
  • Website Design & Copy
  • Brand System Guidelines
  • Print Collateral
Third Love 03 Brand Identity
Third Love 04 Brand Identity
Third Love 05 Brand Identity
Third Love 06 Brand Identity

We saw an opportunity to speak directly to the ThirdLove woman: smart, professional, and possessing a modern femininity and an urban sensibility.

Third Love 07 Brand Identity
Third Love 08 Brand Identity Static