Victorious 01 Brand Identity

All you need is you.

From living room to lifting room

We partnered with fitness app Victorious to bottle the confident, intense, and driven mentality of the gym and bring it to a place where it had never existed before—our homes.

  • Brand Positioning
  • Verbal Identity System
  • Visual Identity System
  • Photography Art Direction
  • Mobile App Design
  • Brand System Guidelines
  • Print Collateral
Victorious 02 Brand Identity
Victorious 03 Brand Identity
Victorious 04 Brand Identity Static